Executive summary

The sample business appears in branded prompts but is missing from most non-branded catering and local recommendation prompts. The highest-priority work is service-page clarity, catering FAQ content, Google Business Profile alignment, and schema markup.

AI answer visibility

ChatGPT and Perplexity mention competitors for 'Korean fried chicken catering near Fort Lee' because those businesses have clearer catering pages and more consistent third-party references.

Competitor map

Three competitors appear repeatedly across AI answers. Their advantage is not only reviews; they also have stronger service pages, menu structure, and local citations.

Content gaps

Missing pages include catering, party trays, pickup ordering, delivery area, event-size menu, and FAQ answers for lead time, minimum order, and allergens.

Technical recommendations

Add LocalBusiness, Restaurant, Menu, FAQPage, BreadcrumbList, and Service schema where relevant. Clarify NAP details and internal links.

90-day action plan

Weeks 1-2: profile cleanup and schema. Weeks 3-6: catering and FAQ content. Weeks 7-10: comparison/location content. Weeks 11-12: monitoring and reporting.