Why brokers should care
Buyers, sellers, tenants, and investors increasingly ask AI for neighborhood advice, broker recommendations, market comparisons, and how to choose representation.
What to build
Brokers need neighborhood pages, service pages, transaction proof, team expertise, bilingual FAQs, review signals, and clear consultation paths.
What to measure
Track whether AI mentions the broker, which competitors appear, what sources are cited, and whether improved pages lead to listing calls or consultation requests.