What GEO means
GEO is the work of making a business easier for generative AI engines to discover, understand, trust, and cite. It includes classic SEO foundations, but it focuses more directly on customer questions and answer quality.
Why it matters
Customers are asking AI systems for recommendations, comparisons, and decisions. If your business is not represented by clear pages, profiles, reviews, and structured data, it may be left out of those answers.
Where to start
Begin with your highest-value customer questions, then build pages that answer them directly. Add schema, align business profiles, and track whether AI systems begin to mention your business.